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Supported by:
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AFD Show Cases |
| Sustainable Transport Top Trumps - UK |
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Shrewsbury (United Kingdom)
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| Within the COMPETENCE project Marches Energy Agency developed a pack of Sustainable Transport Top Trumps. Top Trumps is an international brand of trading card game established since the 1970s. To play the game, you split the deck between all players and then compete against each other in your chosen category. Our aim is to make a fun, but educational version of this for fleet managers, transport decision makers and students in the UK. |
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Background & Objectives
There are many alternatives for fleet managers these days. Most are keenly aware of the need to cut their CO2 emissions and there are many ways to do this. Should they have a fleet of hybrid vehicles, or alternative fuel vehicles? Most managers will instantly think of a Toyota Prius or a Honda Civic IMA, but are there other alternatives? The Sustainable Vehicles Top Trumps pack aims to showcase all the vehicles currently available on the UK market (and some for the future). It will allow fleet managers to informatively replace their existing fleet - in some cases this could be a simple process of down sizing their current fleet or the engine sizes of their fleet. Other managers may be looking to make more radical changes such as changing over all their delivery vehicles to electric. The Sustainable Vehicles Top Trumps pack will enable all this information to be at the fingertips of transport decision makers as well as being a focussed press opportunity.
Implementation
First of all it was necessary to identify the vehicles that were to be included in the pack. The prime target for partners in the project would therefore be the manufacturers. However, there are several other interest groups that have also been invited to participate. A major obstacle to the project was finding the correct people with which to liase in what can quite often be very large multinational organisations. Our ambitions for distribution quite high, we also had a significant obstacle of match funding to overcome. Creating a ‘level playing field’ for all manufacturers was certainly also a challenge.
The Sustainable Transport Top Trumps pack will enable fleet managers to make informed decisions regarding upgrading their fleet with cleaner, greener vehicles. It will do this in an innovative and fun way. The advantage of the format chosen is that it will also be able to be used in schools and colleges as well.
The main project partners are vehicle manufacturers and alternative fuels bodies. These will act both as match funders and information brokers. Owners of the Top Trumps brand - Winning Moves - are also involved.
The traditional format of the pack has 30 separate cards containing up to seven categories of statistics about each subject matter. In the case of our pack, the subject matter is ‘Sustainable Vehicles’. Statistics offered will include number of passengers, grams of CO2 per kilometer, range, running cost per kilometer and fuel type. Each card will bear the logo of its sponsor. The pack will be accompanied with a portfolio offering more details on each individual car and contact details for fleet managers.
Conclusions
The initial stage of communication with manufacturers was completed. We then moved into production and distribution of the pack. As with most projects, time required to complete the project is stretched, this is mainly due to the need to work with a vast array of partners and funders.
The overall success of the project will not be gauged until feedback is received from the distribution of the packs. Replication of the project idea is possible in any country with some tweaks to the mix of vehicles being required due to availability of models in different countries.
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Author
Kris McGowan
Contact
Kris McGowan
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